Marketing Classroom

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Question:-

What is Inbound Marketing?

Answer:-

In the past, marketing has been very outbound focussed: TV advertisements, cold calling, emailblasts, and so on. Nowadays, inbound marketing has practically taken over from outbound marketing,mainly because it’s convenient for all involved.
Instead of interrupting a prospect’s day to initiate a conversation, inbound marketing focuses oncreating amazing content that will make prospects want to come to you. In short:
Inbound is marketing that people love.

Inbound marketing rely on content and interactions that are relevant and helpful — not interruptive. With inbound marketing, genuine customers find you through channels like blogs, search engines, and social media.

Unlike outbound marketing, inbound marketing does not need to fight for genuine customers attention. By creating content designed to address the problems and needs of your ideal customers, inbound marketing attracts qualified prospects and builds trust and credibility for your business.

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